Wednesday, September 16, 2009

Avoid Google Banning your Site! (:D

If you’ve had a site running for more than 6 months and getting over 500 visitors daily, it not pretty hard to figure out that 80% of them are coming from search results found on Google. And what happens if, one fine day you realize that Google has banned your site! Find out how you can play it safe and get your deserved organic search results.
  1. Avoid Keyword Stuffing:

    What is keyword stuffing exactly? Wikipedia states,‘Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content.’
    Inserting excessive keywords into your posts, in meta tags or in your template (with the font color matching the background color) will lead your site into a ban from Google.
  2. Avoid Sponsered Posts:

    The job of the search engine is to search and provide geniuine content to the user, that will be useful to them. Sites like PayPerPost and SponseredReview pay bloggers, to blog about the products of their advertisers. In this case many of the reviews aren’t true and up to the mark.
    If Google was to show such a result, then the usefulness and productiveness of the search results is absent. Hence Google has to ban your site.
  3. Avoid Paid Text Link Ads:

    The basic concept in paid text link ads is as follows: An advertiser pays you for a campaign, wherein he nominates certain keywords on your blog posts, which will link back to his site.
    Although this is a great way to earn money, such linking may not be relevant to the keywords and may often contain spam contents. Hence there have been cases where Google has banned sites containing paid text link ads.
How can I find out if my site is banned by Google?

To know this, use this code:
site: www.yoursite.com
(replace www.yoursite.com with the domain name of the site you think may be banned)
And, if you see no results on your site then maybe, it is banned by Google, or the robots.txt file is bad, or you haven’t submitted your site to Google.
See that your Robots.txt file doesn’t contain the code below:
User-agent: *
Disallow: /
Don’t use “Disallow: /” just replace “/” with the directory (Eg: “Disallow: /Personal” ) you want Google to not index.
If you follow this, your site will be again listed in Google, if not, it may be banned.
Here is a list of ways by which you can keep your website in Google’s good books:

1) Up-time: Make sure you have the best up-time possible for your website. This means you must have reliable web hosting. If Google visits your website and it is not up, you may risk Google banning your site.
2) Spam: It is the thing which no search engine loves.So don’t use spamming techniques to promote your website. This will almost definitely lead to condemnation of your website for at least 6 months. Never use “black hat” methods like doorways, hidden text or cloaking. You are only setting yourself up for disaster.
3) Plagiarism: Make sure your content is original and relevant. Websites that duplicate content are punished with lower rankings and even bans. Your content should always be made for human consumption and relate to your website’s theme.
4) Linking: Linking is a two way street. Not only should the links going out of your website be quality, but be certain that the links that lead to your website are from Google respected locations as well. Avoid link farms and any paid linking service. Also, excessive linking is a red flag for Google. When you add internal links on your own sites, make sure you do it in moderation and with purposeful intent.
5) Cleanliness: Be sure your site is Google friendly. Build your website so that Google is able to index every page. Include a sitemap. Be sure all your pages are working and that there are no broken links.

Don’t try to fool Google with tricky tactics. The price you will pay is far worse than the effort it takes to do things the right way!

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